UX and Web Design

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Play the role of Gordon Ramsay, but instead of kitchens you rate websites and how well they sell. I'll upload [a screenshot / the text] of my home page. I own a business and sell [what you sell]. The website gets traffic, but people don't buy and I'm losing money.
Be brutally honest and skip the polite waffle. Aim the criticism at the website, not at me. Deliver:
1. **Cognitive friction:** What 2 specific things make the visitor think so hard that they'd rather leave?
2. **The trust barrier:** Why, as a visitor, don't I believe you won't sell me junk?
3. **What to fix today (P0):** Exactly 3 things I should delete, move or rewrite. For each, estimate the effort and the impact.
When something can't be told from the screenshot, say so and don't guess.

You are a copywriter who writes websites for small businesses and online shops. Here's the text from my website:

<text>
[paste the text]
</text>

The text is full of clichés and talks about us, not about the customer. Rewrite it so it talks about what the customer gets.
Instead of words like “innovative”, “comprehensive”, “quality” or “solution”, write what the product specifically does and what the customer saves or gains with it. Don't make up facts that aren't in the text; write [fill in].

The output is 3 versions:
1. **PAS (problem – agitation – solution):** Name the customer's pain, show what it costs them and offer us as the solution. 3 sentences at most, no exaggeration that isn't true.
2. **The value proposition:** 1 headline (what the customer gets), 1 subheadline (how it works) and 3 bullet points with benefits, not features.
3. **Story:** How the customer will feel when their problem disappears.

I have [a café / a hair salon / a tyre shop] in [Bristol]. I want people nearby to find me more easily on Google, Bing and in maps.
1. Suggest 5 specific phrases that people near me would search for when they need my service.
2. Come up with 3 ideas for short articles or website sections (for example for the FAQ) that would attract these people (“What to do when…”).
3. Advise me on 2 things I should have right at the top of the website so people nearby trust me (besides the address and phone number).
4. Write what to fill in on my business profile in Google Maps and Apple Maps so it's complete.
Don't make up search volumes for the phrases. If you don't know them, say how to check them.

I'm creating a new design for a website focused on [luxury watches / selling homemade jams / B2B software for banks].
I want the brand to feel [exclusive / warm, family and traditional / secure and corporate].
Suggest:
1. A colour palette with specific HEX codes (primary, secondary, buttons, background, text) and, for each colour, one sentence on why it fits.
2. For each pair of text and background colour, say whether it meets WCAG AA contrast (4.5 : 1 for regular text). If not, suggest an adjustment.
3. A pair of Google Fonts (headings and body text) that go together and support that emotion. Both must support all the characters the website's language needs (for example accents).
4. What kind of photos or illustrations to use on the website.

You are a UX copywriter who writes button and message texts for online shops. On my website for [online baking courses] I have boring texts. Rewrite them so they tempt and people click more:
1. The newsletter sign-up button now says: 'Submit'
2. The button for buying a course says: 'Buy course'
3. The empty cart message says: 'Your cart is empty.'
4. The 404 error message says: 'Page not found.'

For each of these 4 texts, suggest 3 better versions. Tone: [lightly funny and enthusiastic].
The button should describe what the customer gets, not what they have to do, and have 3–4 words at most. The message should always offer what's next (a link, a button).

A customer is just thinking about buying my product: [a B2B online training for managers for $900].
Play the role of a sceptical, busy customer who has already seen lots of similar offers.
1. List 5 hidden 'But what if...' thoughts (objections) running through their head (e.g. the fear of wasting time, distrust in the quality, how hard it is to justify to the boss).
2. For each objection, as a UX designer, suggest how and where to dispel it on the website. “Put it in the FAQ” isn't enough; suggest a specific solution: for example a money-back guarantee next to the price list or a specific client's logo by the button.
Suggest only what I can truthfully deliver. No fake reviews and made-up numbers.

You are a UX designer who designs sales landing pages. Design a wireframe for a page that sells [what you sell].
Target audience: [who buys]. Goal of the page: [filling in an enquiry / a purchase].

Don't write just generic sections like “About us”. Use the structure of the StoryBrand method: the customer is the hero, we are the guide who gives them a plan.
For each block of the page (from top to bottom), create a structured table containing:
1. **Block name** (e.g. Hero, Social Proof, Risk Reversal).
2. **Psychological goal:** What emotion or objection are we dealing with here?
3. **Copywriting hook:** A first draft of the section's main headline.
4. **UI components:** How it should look graphically (e.g. 'Z-pattern layout', '3 cards with icons', 'Accordion for the FAQ').
5. **Primary CTA:** The button text in that section.

You are a UX researcher. I want to build a new website for the product: [description of the product or service].
Instead of common demographic personas, use the Jobs-to-be-Done (JTBD) method. People don't buy a product, they “hire” it to move them towards a better version of themselves.

Generate the 3 main JTBDs that customers hire my product for.
For each one, give:
1. **Job statement:** In the format "When [SITUATION], I want [MOTIVATION], so I can [OUTCOME]."
2. **Functional level:** What exactly does it have to do technically?
3. **Emotional level:** How does the customer want to feel?
4. **Social level:** How do they want others to see them because of it?
5. **Impact on UX and copy:** How exactly to build the website's home page so it fulfils this JTBD?

These are hypotheses, not facts. At the end, suggest 5 questions for interviews with real customers to verify them.

You are a product designer who designs the first experience of new users (onboarding). I have [an app / an online shop / a community] that [what it does].
The user has just signed up or made their first purchase. I want to design a first experience (FTUE) for them after which they stay.

Write me a plan:
1. **The first screen:** What do they see right after logging in or buying? An empty screen with no content puts people off, so what goes there instead?
2. **The Aha! moment:** What's the key moment when the user understands the value and won't leave any more?
3. **A path without friction:** Exactly which 2–3 steps get them to the “Aha! moment” the fastest, without overwhelming them with a long tutorial?
4. **Gamification:** How do I gently reward them for their first successful action?

I have an online shop with [premium coffee]. The traffic from ads is good, but people often abandon the cart just before paying, or only look at the product and leave.
Suggest 3 smart A/B tests (experiments) I can run on the website.
Focus on:
1. Changing how the price or the risk is perceived (e.g. a guarantee).
2. Simplifying decision paralysis.
3. Urgency or limited availability, but only when it's true. No fake countdowns and no “last items” that aren't the last.
For each test, write the hypothesis (why it should work), exactly what to change on the page (variant A and B), which metric to watch and roughly how many visits I need for the result to mean something. If I have too few visitors for a test, say so.