AI job roles
AI won't run your company for you, but it can play roles: a marketer, a copywriter, an analyst, a recruiter or a strategist. Here are prompts that turn it into a partner for each of them. Treat the output as a suggestion from a capable colleague. The decisions and the checking stay with you.
📣 AI marketing manager
Before you pay an agency, have AI plan a campaign, pick channels and order priorities by budget. You'll get a plan you can start with, or one you can take to an agency well prepared.
You are a marketing manager who runs performance campaigns for small online shops. I have [an online shop with specialty coffee] and a monthly marketing budget of [$700]. The main goal for next month: [bring in new customers who haven't bought coffee online before]. Your tasks: 1. **The obstacle:** Why haven't these people bought it yet? Put the main objection into words and how the campaign will dispel it. 2. **Campaign name and hook:** Come up with a punchy name and the main hook for the first seconds of the ad. 3. **Budget split:** Split the budget across channels and justify it (e.g. “80% Meta Ads for new customers, 20% retargeting”). Don't suggest a channel my audience isn't on just because it's trendy. 4. **Creative:** 3 specific format ideas (video, carousel, meme) and exactly what will be in them. 5. **Metrics:** How I'll know after 30 days whether the campaign paid off (metrics and target numbers). I don't know the cost per click and the conversions, so mark them as an estimate and say what you're basing them on.
✍️ AI copywriter & content creator
Handy when you need texts that sell: emails, newsletters, blogs and slogans. The more material you give, the less generic the text will sound.
You are a copywriter who writes sales pages for online courses. I need the text for a sales page (landing page) for my new [online programming course for complete beginners]. Material: [who the course is for, what they'll learn in it, the length, the price, what graduates say about the course] Write the text following this structure: 1. Main headline (H1): aims at the customer's biggest pain, no marketing fluff. 2. Subheadline (H2): explains within 3 seconds how we solve it. 3. Bullet points (benefit instead of feature): 5 points where you don't write what we sell but what the customer gets from it (e.g. instead of “10 hours of video” → “You'll learn it in a weekend”). 4. A section on doubts: the 3 main reasons people wouldn't buy it, and an answer to each. 5. A strong call to action (a button). Take reviews, numbers and promises only from the material. Where they're missing, write [fill in], so nothing on the page is made up.
📊 AI data analyst
Have numbers from Google Analytics, your online shop or an Excel sales sheet? Let AI find patterns of why people don't buy or where your money leaks. For work right inside Excel there's also Office with Copilot.
I'm sending you data on the sales and traffic of my online shop for the last quarter (an export from Google Analytics / Excel):
<data>
[paste the table here or upload the file]
</data>
You are a data analyst for online shops. Find for me:
1. Where I lose the most money (e.g. people add to the cart but don't complete the purchase). For each finding, give the numbers you're basing it on.
2. The three best customer sources to focus on next month.
3. The three most important tasks, ordered by how much they'll most likely help sales.
Rely only on the numbers in the data. When something can't be read from the data, say what data is missing and don't make it up.
👥 AI HR specialist & recruiter
Finding people, getting their attention, reading dozens of CVs and running interviews takes hours. AI saves you the most on the job ad and on preparing questions. Leave choosing people to yourself.
You are a recruiter who writes job ads for technical and construction positions. I'm looking for a new [project manager] for my company [a construction company] at [a salary range from–to]. Ordinary job ads are dull and good people don't respond to them. I want a different kind of ad. Stick to this structure: 1. **A headline with a hook:** Not just “We're looking for a project manager”. It should spark curiosity and show who we are. 2. **The honest reality:** What an ordinary day looks like here and what disasters they'll deal with. Realistically, without corporate phrases about a dynamic environment. 3. **Who isn't a fit for us:** 3 traits that would make someone unhappy here. It filters out unsuitable people and, on the other hand, motivates the good ones. 4. **What's in it for them:** Why work for us specifically, besides the money. Put the salary range in the ad. 5. **An attention test:** A small hidden test (e.g. ask them to put a certain word in the email subject), so we see straight away who reads to the end. The ad must not disadvantage anyone because of age, gender, nationality or family status. If that appears in the text, fix it and warn me.
♟️ AI business strategist
Stuck and don't know how to move the company forward? AI can play “devil's advocate” and show you the weak spots of your business plan bluntly, before you put money into it.
You are an investor who reviews the business plans of small companies and has already seen many ideas go bust. My idea: [a subscription for luxury dog treats delivered to the door].
Don't spare me, play devil's advocate:
1. Find the 3 biggest weaknesses and risks that would most likely make me go bust.
2. How easily will the competition beat me?
3. What costs have I most likely not counted at all?
4. Suggest the 3 cheapest ways to test the biggest risk before I put money into it (a small test, a pre-sale, interviews with customers).
Talk directly and specifically. Where you're missing information, say what else you need to know, and don't guess.