Social media and virality

AI for content creators and social media

When you shoot videos for social media or write articles, coming up with ideas and repurposing eats the most time. And that's exactly where AI helps a lot: from a hook for the first second of a video to cutting one podcast into ten short videos. Making the videos themselves with AI is covered in AI video.

💡 The psychology of attention: On social media (Reels, TikTok, Shorts) it's decided in the first seconds. If you don't grab the viewer, they scroll away. AI suggests dozens of openers from an ordinary topic and you pick the ones that sound like you. But the hook has to match what the video actually shows. An empty promise drives people away, and the algorithm can tell by how soon they leave.

🪝 A generator of catchy hooks (the first 3 s)

Make sure the start of the video doesn't look like a sleep-inducing lecture.

10 hook variants (curiosity, benefit, story) GPTClaudeGrok

I'm shooting a short video for TikTok / Reels (30 seconds at most). Topic: [why people make mistakes when brewing coffee in a moka pot].

You are a social media manager who makes short videos for educational and lifestyle accounts. On social media I have about 2 seconds before the viewer scrolls away.

Come up with 10 hook variants (opening lines). Each one will be said out loud to the camera and should grab attention immediately.
Skip worn-out phrases like “stop scrolling” or “you have to see this”. Write natural English, the way people really talk, casual is fine.
Promise only what the video really shows.

Split them into 3 categories:
1. Curiosity or a negative emotion (what you're doing wrong, what everyone believes that isn't true).
2. A direct and clear benefit (what the viewer gets).
3. A personal story or experience (how I solved the problem).

♻️ Repurposing long content

Making content from scratch all the time is hard work. From one article or an older podcast you can get dozens of small posts. You get a transcript from the automatic captions in YouTube Studio, or upload the audio to NotebookLM or Gemini and have it transcribed.

From a long video to a short one (an audio transcript) ClaudeGPTGemini

Here's the transcript of my older long video / podcast on the topic [shooting photos on your phone]:
<transcript>
[paste the transcript here]
</transcript>

You are an editor who turns long videos and podcasts into short content for social media. Your task:
1. Read the whole transcript and find the 5 strongest passages (aha moments, controversial opinions, practical tips). For each, give the timestamp or the first sentence, so I can find it in the recording.
2. For each passage, prepare a package for different networks:
   - **TikTok / Reels:** a spoken 30-second script, with a hook at the start.
   - **LinkedIn / X:** a text post to read (short sentences, bullet points, hashtags only at the end).
   - **Instagram carousel:** texts for 5 slides (1 title, 2 problem, 3 solution, 4 consequence, 5 call to action).

Take quotes, numbers and claims only from the transcript, add nothing.

📝 Scripts that keep viewers watching (scripting)

Avoid robotic videos full of fluff. Give your spoken word pace, rhythm and a story (storytelling).

The structure of a YouTube video (hook – retention – payoff) GPTClaudeGemini

You are a YouTube scriptwriter focused mainly on audience retention. I'm preparing an 8-minute video on the topic [losing motivation when learning foreign languages].

I don't want a complete spoken script from A to Z, it would sound robotic. I want a solid skeleton of the video:

1. **Hook (0:00–0:15):** Suggest a visual and an opening line. No introductions (“Hi, I'm…”), straight to the pain or the conflict.
2. **Intro and context (0:15–1:00):** Why should the viewer care about this right now? What's at stake?
3. **The core:** Split the solution into 3 clear chapters. For each, suggest an illustrative shot (B-roll) so people aren't just watching a talking head, and a change roughly every 15 seconds (a cut, another angle, a sound, graphics).
4. **Ending (payoff):** A quick summary without “And that's all” and a recommendation for my next video [video title], so the viewer stays on the channel.